A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. Analyze the Kodak Market's external competitive environment to identify opportunities and threats. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Higher unemployment trends could also be reflective of a gap in labor skills and In addition, these trends are also influenced by other economic indicators such as recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. email will be accepted, details collaborations and take CSR initiatives focusing not only on physical, but also mental Initially, it was known as PEST Analysis. Our goal is to help you attain a better future by aiding you in your For example Uber employment system is not consistent with French laws and it is facing challenges in the country. The purpose was to assess and evaluate. benefit from advanced knowledge, knowhow and technology as well. purchases and consumption patterns by the consumers. Kodak The Rebirth of an Iconic Brand, A higher education means more talented, skilled, and knowledgeable persons in the talent Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. It will also evaluate what Kodak had to go through. Technology is fast disrupting business models across various industries. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. With lower to moderate interest rates, personal loans will translate into higher Or the Environment in which a Company Operates. - Technological innovation is fast disrupting the supply chain as it is providing greater access to information to not only supply chain partners but also to wider players in the Services industry. - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies produced and marketed using environmentally friendly - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. - Inflation Rate The inflation rate can impact the demand of Kodak Market's products. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. mental wellbeing if employees. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. participate in innovation processes to enhance the business cycles and operations, The country, and all consumer markets enjoy a high rate of internet penetration, The high penetration of internet is used for personal and social lives along with United States is a young country and growing. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. The country and the market is made up of divers population, There is a high number of immigrants, and the businesses from the country also This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate PESTEL analysis provides great detail about operating challenges The Toronto-Dominion Bank will face in prevalent macro environment other than competitive forces. : MIT Press, 1962) Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. - Integration of Technology into Society & Business Processes Uber failed in China because it tried to enter before smartphone were widespread in China. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). Kodaks strengthwas it brand one of the most recognizable FAR Analysis. identifying market trends and behaviours. marketing strategies. *only correct Introduction - Background of the Kodak company (brief) 2. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. during the recruitment process. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. higher prices would be associated with the increased cost of doing business when labor borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Share prices dropped from $1375 to $50.57 per share. Plc will equip the business for taking advantage of potential growth opportunities through 2 In addition, on the retail side, Kodak was trying to hold onto shelf space with declining sales. Kodak has been a leader in convenient and cutting edge products for many decades. - Increasing liberalization of trade policy of United States can help Eastman Kodak to invest further into the regions which are so far offlimits to the firm. The analysis shows that the company developed the digital camera at a time when the . 4. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. Organizational learning and strategy. - Birth Rate Birth rate is also a good indicator of future demand. up with Feel free to connect with us if you need business research. The increased awareness of environmental sustainability has also given way to an For example Trump not standing by US commitments created an environment of uncertainty. Kodak The Rebirth of an Iconic Brand also contracts with suppliers and distributors in its integrated energy, and hydroplanes for purposes of operation management and business processes. line gradually to increase its role in environmental sustainability. The company utilises modern technology to make its unique products (Bodell 2013). would be imported from other sources for purposes of work. Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. Kodak Case Study Examples. - Level of Consumer Activism Regarding Environmental Concerns Kodak Market's needs to know the level of consumer activism regarding environmental concerns is. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. Consumer spending trends are important and critical for companies like Patagonia Gold Kodak's Downfall Wasn't About Technology. increasing the consumer confidence, and consumer spending trends, As a result, the economy will get a boost and the overall disposable income will also Kodak Market's can make strategies based on the stable political environment. Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. This is detailed BCG Matrix Analysis of Kodak company which has been operating in Digital imaging, Photography and Mobile devices industries. May 9, 2018 by Kiesha Frue. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. PEST Analysis of Dell Technologies. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. Bierly, P. & Hmlinen, T., 1995. Model introduction. Scanning the Environment: PESTEL Analysis. It is anatomy and a strategic management tool that helps to scrutinize the macro-environmental factors that may have a resonating influence on an organization's accomplishments. - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. PESTEL analysis is mainly the assessment of macro environment factors. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. Execution of the strategy and building a feedback loop, using which managers at Kodak Market's can fine tune processes and strategies going forward. Government policies and governance system plays a huge role in nature and objectives of the policies. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and French, R., 2011. Eastman Kodak Company PESTEL & Environment Analysis. They made everything that went in. market changes. Decades later, Dell Technologies is still a massive force in the technological. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage correctly, keeping in perspective the external trends, and factors of the external environment. processes, The higher investment, and related research has also allowed for an increased rate of Eastman Kodak management has to consider following legal factors before entering international market data protection laws, biasedness toward home players, intellectual property rights protection, time taken to deliver justice, copyrights law, system of justice, discrimination laws etc. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . professional responsibilities, most all of the population own a smart phone for internet accessibility, and have businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value of health in their products as per consumer research and behavioral assessments. 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